Who's Afraid of Calorie Counts?
Jacob Sullum | August 22, 2008, 3:21pm
Hit & Run commenters and several bloggers, including Ezra Klein and Kevin Drum, take issue with my argument, in my recent column about menu regulation, that "if customers really were clamoring for conspicuous calorie counts, restaurants would provide them voluntarily." Their main point is that the first restaurant to voluntarily post calorie counts on its menu boards as a way of attracting weight-conscious diners would instead scare customers away by emphasizing how fattening its dishes are, giving restaurants that kept nutritional information inconspicuous a competitive advantage. There may be some truth to this. Yet the fear of repelling diners with colossal calorie counts has not prevented the big fast food chains from voluntarily providing detailed nutritional information, both online and in their restaurants. Furthermore, some of them make this information more conspicuous than others, putting it on wrappers and counter mats near the cash register, for example, instead of on a poster in the back near the rest rooms. As I noted in the column, Subway makes a point of calling attention to calorie (and fat) counts, displaying them prominently at the point of sale and marketing part of its menu as healthier and less fattening than its competitors' offerings. Clearly, there is some demand for this sort of thing, but even at Subway the vast majority of the customers (nearly nine out of 10, to judge by the New York City health department's survey) do not make use of the nutritional information.
Although Kevin Drum disagrees with my claim that there isn't much demand for in-your-face calorie numbers, he adds, "I suspect that Sullum is on stronger ground when he says that calorie disclosure laws probably won't work." He notes that mandating nutritional information on packaged foods "hasn't had any noticeable impact on aggregate calorie consumption," which in fact increased after the requirement was imposed. But if people do not actually make use of government-mandated nutritional information, in what sense are they demanding it? Mainly in the sense that, when asked by a poll taker whether they support a purportedly health-promoting, information-disseminating policy that virtually everyone but a few libertarian nutcases seems to think is utterly unobjectionable, they will say they favor it too. But that does not necessarily mean they will change their eating habits once calorie counts are up on the menu board.
Even if some of them will, that prospect does not justify the use of force to impose an unfunded, business-disrupting menu mandate on restaurant owners who do not think it is worth the cost and effort. Interventions like New York's menu regulation and the proposed California law are not aimed at preventing fraud, or even requiring the disclosure of pertinent information (since the fast food chains already make this information available to people who are interested in it). Instead the menu mandates are aimed at prodding people to make what politicians and public health officials consider to be better food choices, which to my mind is not a legitimate function of government.
dunphy | August 22, 2008, 3:39pm | #
I am a total bear when it comes to regulation... iow, i almost always want less. but when that regulation is merely an issue of notification, not prohibition, i'm usually for it. iow, telling businesses they can't serve transfat dishes (NYC etc.) is wrong. requiring restaurants to advise their dishes HAVE transfats - i have no problem with. let the consumer make an informed choice.
as for calories. I am a weight-classed strength athlete. So, I pretty much watch every calorie that goes into my body, especially close to competition, when I need to make weight. With that in mind...
Ceteris paribus, more calories for the same price is a good thing - iow, it's a value thing.
1000 kcals for $10 vs. 200 kcals for $10.
and what's the caloric breadown? show me a meal with 1000 kcals, but 40% of them from protein, and that's 400 kcals of protein, which = 100 gms of protein, and is a little more than 50% of what i need to get every day in terms of protein. depending o n the price, it might be an excellent value.
if people want to eat themselves into fatassedness, that should be their decision, not nannystate govt. , but they should realize and have to pay themselves the consequences of their actions - higher insurance or whatever. CDC says over 2/3 of chronic disease are due to diet and/or smoking. iow, personal choices.
i'm not going to be dissuaded from eating a double qtr lb'er with chees (le royale), large fries, two apple pies... and a diet coke (lol) because the calories are listed on the box. they are already listed on the wall at Mcdonalds, and in pamphlets at the store. contrarily, "haute couture" restaurants AREN'T required to list calories, etc. and a french restaurant for example doesn't tell you how many calories are in its pommes frites or pate de foie gras.
i do think it's reasonable to only require caloric and macronutrient breakdowns for restaurants that are of a certain size. in the same way that small businesses with less than (12 iirc) are free from many of the regulations and laws that affect larger businesses, it would be a heavy burden for a small bistro to have the analysis done of all their dishes. otoh, an applebees or mcdonald's doesn't have that problem.
providing the consumer with more information is almost universally a good thing. since the consumer is 100% responsble for what they eat (no suing mcd's for being fat, etc.), it's good to give them notification of what they are eating. this is FAR FAR better than any sort of bans or regulation of what restaurants can serve.
dunphy | August 22, 2008, 5:54pm | #
"They have this arrogant belief that if people we just educated on a subject, then they would automatically agree with the liberal viewpoint."
i am not saying that at all (but then of course i'm not a liberal (lord forbid).
I have no idea whether giving nutrition info on menus would result in better or worse dietary choices, nor DO I CARE.
What I think is good is when people have more information. It REINFORCES personal responsibility... iow, it makes it less likely that stupid anti-mcdonald's type lawsuits will succeed.
personally, i think anybody has the right to as much fat-assedness as they want. it's THEIR choice, and their responsibility to suffer the consequences.
Again, I'm a strength athlete, so I want to be able to make informed choices. I have nothing against double qtr lb'ers and i eat them sometimes. the information as to their nutritional content is available, and I eat them KNOWING the costs/benefits.
I don't think private business is like government (iow, we don't have FOIA for private business), but when it comes to something as elemental as what we put in our bodies, it's pretty minimal intrusion on business to simply inform the consumer what they are eating
we ALREADY do it with grocery products. this is no different than product labeling on a box of cereal, except it's for restaurant (prepared food) vs. unprepared food.
are people against mandatory food labeling.
fwiw, I think the left is completely wacked on a lot of nutritional issues. for example, I have no problem with hormones in my beef. they are NOT bioavailable and there is not a scintilla of peer reviewed evidence that bovine growth hormone or other hormones negatively affect beef. period (milk and igf-1 is another matter, i might add).
people should be 100% free to eat as much crap as they want. i just see no problems with requiring (large) restaurants to provide the SAME INFORMATION that companies do in the foods that are sold at grocery stores.
and remember what chris rock said. there is nothing wrong with red meat. the green meat, otoh...
No Name Guy | August 22, 2008, 6:34pm | #
A little story on calorie information:
I hiked the Pacific Crest Trail a few summers back. The trail crosses I-15 at El Cajon pass, north of San Bernandino, in So Cal, about 330 miles from the start (~3 weeks of hiking will build an appetite). There's a McDonalds about 1/4 mile from where the trail crosses under the freeway in a drainage tunnel.
We pulled in there around 10:00am and didn't leave until 2 or 3 in the afternoon. We used the tray liner nutrition infomation to figure out what had the MOST calories per unit volume. I made three trips to order food putting down ~3000 calories, but the real champ was a 20 year old guy who did over 6000 calories in that one sitting. Of course, this guy also used a pillow case for his food bag - nearly would fill it up for the typical 4 to 5 days between town stops.
Ah yes.....for that summer, I could eat 6000 calories a day and weigh in at about my high school weight (and actually at times be so far below it, it was scary how I scrawny I was). No more - I'm back to where I started the trail, plus 8 pounds.
Anyways - to those that want to mandate this crap...cut it out. The nagging JUST WONT WORK as a means to control the so called obesity epidemic. Besides, a person's weight is probably mostly driven by their genetics. Some are programmed to be blimps, some are programmed to be heroin chic, I'm programmed to have myself a nice little beer gut.
Also, since when is it anyones business what someone else tips the scales at? Don't pull the red herring of health care costs since the so called overweight and mildly 'obese' actually have better life spans and better outcomes of health events such as strokes, heart attacks and cancers than the so called healty weight and underweight folks.
Busy bodies, just go the hell away and leave me alone in peace to slam down my two big macs.
AM | August 23, 2008, 2:26am | #
1. The statement that all these restaurants provide this information in brochures or on their website is false. Example: Applebee's does not. Anywhere. Period. And there are others.
2. The poster who pointed out that this is simply requiring for prepared food what is already required for grocery goods was correct. This is not the "creep" of state power, rather the fulfillment of the government's proper role as setting the ground rules in markets. This is mandating that restaurants estimate what the hell is in the food that they serve.
3. Yes, this information cannot always be 100% accurate, but it is definitely possible for the people who make the food to give a good estimate. I have had quite enough meals at Chilis and the like to know that these things don't vary too much.
4.
All the people on the pro side do not seem to consider the cost, effort, and time taken to get each different dishes adequately tested.
Neither do you, I can see. Restaurants purchase their ingredients, they know exactly what they put in the food, they know how they prepare it. Do the math. Of course small restaurants will have trouble with this. That's why -- horror of horrors -- a compromise was made! In the NYC law, only businesses with at least 15 locations nationwide have to comply. See, when laws are made, things tend to get hairy at the edges, that's why arbitrary limits must be set at times.
"Arbitrary!" You cry. Yes, believe it or not, just repeating "no initiation of force" does not a law system make. Why can't 17 year-olds vote? Because they aren't 18. It is somewhat arbitrary, but it is necessary to set a limit somewhere.
5. No one is telling you what to eat. This is not that argument. They are simply telling what you
are eating.
6. There is no "right not to know" in this matter. As another poster wrote, if you don't want to know, ignore it. Wow, that does sound awfully similar to an old libertarian stand-by, doesn't it?
7. The author calls this nagging. Often, what separates nagging from any normal statement is how it is conveyed. When your spouse tells you to take out the trash, it may be nagging at times, but it may not. I was recently in NYC, where a law of this sort is in effect. I, nor any of the people I dined with thought that the calorie count was nagging them. Some, myself included, were dismayed at the counts of some dishes (IHOP omelettes almost all around 1000 calories), but none of us just felt like we just couldn't get away from those awful
naggy numbers. At the IHOP, specifically, my friend and I both knew we weren't there for healthfood. My friend was out to enjoy his meal, and he did, all 1000+ calories of it. As did I. I couldn't decide between two dishes though, so I just picked the one with fewer calories. I, nor anyone else could have made that small decision in absence of the law. We both agreed it was good to know, even if we didn't particularly care.
Note: IHOP was another restaurant that simply refused to give any nutritional information prior to April 2008, when it was forced to by the New York City Board of Health. It still refuses to in the rest of the country.
8. I see that the author chose to ignore, or at least didn't read (which I really can't blame him for, as my comment on the other post was quite a ways down) my argument that this law may reduce taxpayer burden. Either he doesn't much care, or he is too busy wishing government health programs into nonexistence to actually work towards reducing their burden pragmatically.
9. The person who justified their "creep" argument by referring the experience with smoking is simply off base. Putting labels on cigarettes that tell the truth was a good thing, and is somewhat similar to this matter. Eating too much makes you fat; smoking can heighten the risk for a variety of respiratory conditions. In order to lessen these problems, information is provided.
The other part of "law v. smoking" is what the poster's argument rests upon. The fact that it is now banned in many places shows that there is a slippery slope, or so the argument goes. There is some scientific evidence that second-hand smoke may impact the health of others. Myself, I don't really know and don't care to get into that debate, but the fact remains that there is an argument that smoking in some areas may in fact harm others, thus justifying the ban.
There is absolutely no such thing as second-hand fatness. This is a completely different matter.
I would just love to respond any other questions or maybe even some rebuttals.
AM | August 23, 2008, 3:37am | #
Also, from the author's column:
In a 2007 survey of California voters, 84 percent said they thought the government should force restaurant chains to display calorie numbers on their menus and menu boards.
...
Yet the desires that people express in polls are often at odds with the preferences they reveal in the marketplace.
Of course the auther goes on in this article to use polls, not sales numbers, to convince people that they don't
really want what they say they do.
But even at Subway, calorie information seemed to make a difference for just one in eight customers. Of those who reported seeing the calorie information at Subway, 37 percent—12 percent of all Subway customers—said it affected their purchases.
But, watch his hands, he uses some poll magic in this new post:
Clearly, there is some demand for this sort of thing, but even at Subway the vast majority of the customers (nearly nine out of 10, to judge by the New York City health department's survey) do not make use of the nutritional information.
Wait. By the numbers you gave, only about 32% of customers reported they even saw the calorie information. Subway must be doing a poor job. In the NYC law, the caloric information must be by the title of the item in the same size and font. Only the blind would miss this (if the menus are not provided in braille, that is). So this evidence from Subway does not show that under these new laws the information would be ineffective. In fact, quite the opposite.
Under this law, it is nearly impossible to miss the information, but I will still spot you 10%. So if 90% of people see the information, and the same proportion of those who see the information as in the Subway survey use it, then this would translate into a full 1/3, 33% of ALL customers using this information. That is quite a different number than the 12% you tried to pass off as damning evidence of the ineffectiveness.
And then, in this second post, you further reduce it to 1 in 10. This is an error. An error in your favor, strangely enough. 1 in 8 is different than 1 in 10.
This, combined with your persistent ignorance of the fact there are some chain restaurants that do not provide nutritional information anywhere (Applebee's, Olive Garden, Outback, Red Lobster, etc.), shows that you are either purposely misleading your readers, or simply incompetent.
My money is on both.
AM | August 25, 2008, 2:07pm | #
kinnath:
Your use of language is manipulative, it muddles the debate, and it is the height of self-indulgence. Couching this matter in terms that you do makes this issue out to be some transcendent struggle against fascism.
You define this debate into non-existence, without providing any justification for your definitions.
========
Example:
Action "X" is guaranteed by "liberty."
Any modification or curtailing of the exercise of "X" is an unjustifiable offense to "liberty."
Any offense to "liberty" justifies further offense to "liberty," therefore any restriction on "liberty" is the total denial of "liberty."
Not giving basic nutrition information about the food I serve is my inalienable right; it is an essential part of my liberty.
========
Debate over, right?
No. It is all well and good to shake your finger at cost/benefit utilitarianism, but you have not given any real warrants for your own claims.
If your view on how markets work is correct, then everything is pretty simple. A transaction is a sacred contract between individuals, and the state has no business in questioning it, right? One of the many troubles with this line of thought is that many contracts are implicit, and problems only are revealed
ex post. Because these conflicts appear after the fact, it is difficult to design a solution for them in the contract, and doubly so when the contract is implicit. Your solution to this is for the party claiming a problem to simply walk away and not do any more business with the other party. The trouble being of course, is that this is often not the most efficient or socially beneficial way of solving the problem.
After I order the Fudd's Dozen Cookies at my local Fuddrucker's, I ask for information about what I just ate. I am told that it is company policy not to provide this. When the contents of the implicit contract are questioned, who decides what the outcome ought to be? It seems clear to me that if there is no recourse to arbitration, then the advantage lies with the businesses, because as a customer I should have predicted all my
ex post problems before I do business. This is unrealistic and is inefficient.
It is very possible that non-optimal equilibria occur in the market, for a variety of reasons. The one oft-cited in this debate, for example:
Their main point is that the first restaurant to voluntarily post calorie counts on its menu boards as a way of attracting weight-conscious diners would instead scare customers away by emphasizing how fattening its dishes are, giving restaurants that kept nutritional information inconspicuous a competitive advantage.
Now if the rules of the market change, and every businesses must introduce this information at the same time, then it is likely one ends up with a more efficient and transparent market. This either happens through state action, or collective action by consumers or the businesses. The transaction costs are simply lower for the government, because it already has the requisite infrastructure and pool of skills to accomplish such a task.
For someone who seems to hold contracts so sacredly, you seem to know very little about the complexities of real contract law and how it interacts with market efficiency.
Also, why do you think
extremism in defense of liberty is not a vice.
Is it because Goldwater said it? What exactly comprises
extremism and
liberty? Because if extremism is the way you argue, then I despair for the future of our liberty.